I’ll Know It When I See It is a design studio based in Vancouver, British Columbia, Canada specializing in print design for weddings and stationery with wit.
It began with two girls meeting in design school and realizing they were two peas in the same design pod. Aside from common design aesthetics, both also shared a similar cheeky sense of humor and occasional sarcastic point of view on everyday life. After lamenting about the lack of truly funny greeting cards they set out to create their own and trusted that there were others out there who, like them, didn’t want just “nice”.
When one of the girls got engaged, it also became clear that the vast collection of mediocre invitations already on the market weren’t going to do. With so much emphasis on the uniqueness and personality of the bride and groom for all the other aspects of the wedding day, why settle for invitations that seemed generic and made without care? This first hand experience became the driving force behind creating invitations for all the other soon-to-be-marrieds demanding, and deserving, something better than typical.
It is their shared perspective on both design and life that is at the heart of every creation, whether it be a typographically driven wedding invite or a not so appropriate for the humorless birthday card.