Bar40 has been making waves with their initial offering of gustatory cocktail bitters. They took the path less followed and instead of adding a specific taste or flavour profile to a drink (like orange, grapefruit, and lime, chocolate & coffee bitters, chili and spices), each of their bitters, aside from the eponymous bittering agent, contains ingredients that help pair it with a sweet, sour, salt, or umami [savory] flavour profile. Instead of adding a particular flavor to a drink, this allows their products to add the necessary bitterness, and compliment, suppress, or enhance a given flavor profile within the drink itself.

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