(La version française arrive sous peu!)
How long have you been searching for the perfect jean? The kind that hugs you in all the right spots and gives you a butt you could bounce a quarter off of? The kind that make you say "hell yes" instead of "they'll do?" Probably forever, right? Forever is a looong time, and for Jess and Lindsay, that’s what led to the creation of IRIS.
It was just a regular autumn day in Toronto back in 2013 when the two set out to find a pair of jeans that fit all their criteria. They covered every shopping district in town … east to west, north to south, and by the end of the search they were tired, discouraged, and most importantly, jeanless! Instead of giving up, a collective thought came to their minds: “WHY DON’T WE JUST MAKE OUR OWN JEANS?!” And so they did …
Several months, designs, and samples later - making sure these would be the jeans to be sought out, not settled on - the duo produced their very first style: the “Bad Reputation”. Inspired by Joan Jett, it was a high-waisted, skinny cut jean, with a classic dark blue denim wash, the right amount of stretch, and the right amount of Made In Canada - 100%.
Now they've refined the style even further by adding more stretch, better production quality and a coveted black version. If these two denim perfectionists are happy, then you'll be happy.